Type x User App

Type x User

Concept + Design
Illustrator, InVision
An app concept for designers to determine which typeface would be the best fit for their project based on data-driven assessments of project specifications.
By conducting tests on a sample of users, we were able to find out how the top ten typefaces were perceived emotionally, in terms of legibility, and expected usage. After dissecting the usage of type across various platforms and industries, we were able to produce a series of interactive infographics that summarize usage by industry and medium. The ideal representation of the data would be a functional mobile application and website that would be able to assess a user's projects based on inputted project characteristics, including medium and industry, to then generate recommended ideal typefaces and pairings.