Working with ClickUp's Product Lead on a small team geared towards increasing paid memberships, reducing paint points, and expanding the user base. Through a combination of creative thinking, intensive...
...competitor research and documentation, we identified opportunities for growth and provided innovative design solutions. After vigorous A/B testing, we used data for iterative improvements, before applying the updates at a wider scale.
Onboarding and Setup
We worked on extensive onboarding improvements, including the creation of a conditional growth checklist and a workspace setup flow to quickly educate users on actions most relevant to their profile.
Paywalls and Entry Points
A lucrative area of focus, we audited every single paywall across ClickUp's product and evaluated their performance backed by data. We then designed improved paywall experiences that raised conversions.